social media

Twitter and Small Businesses – Basic Tips To Get You Started

By Nick | Published August 17th, 2010

Today, more and more people are turning to Twitter to get their daily dose of entertainment news, the latest fashion trends, and even the latest iPhone news. For others, they depend on Twitter to order a great cup of coffee. An ebusiness or online business that is linked to twitter will not only benefit in terms of traffic, but also on ratings, sales and revenues.

What can Twitter do for a business?

For one thing, Twitter, as a communication platform, can make it easier for the business and the clients to stay connected with one another. The speed of the shared information will get the people interested in the company, be able to get the news in real time and not just the latest information, the company can build their relationships with their clients making it easier for feedback and ordering methods, even payments, gather the latest in product ideas, designs and features as well as getting the best offers and promotions. On the other hand, the business can also get the latest and real time feedbacks from their clients, including their disappointments and bad experiences.

How does Twitter work?

Once signed up, the user can read and write messages of up to 140 characters at one given time. These public messages can be seen by everyone who is signed up, there are roughly about 50 million accounts currently signed up and even if most of these accounts don’t actually tweet they do follow real time information and use these to find the latest on practically anything and everything.

Businesses and Twitter

Twitter can connect any business to the members with just one message, right now. This is one way of spreading the news that has never been experienced before. For example, if the business is about baby shower souvenirs, all one has to do is to run a search on the company name that sells these souvenirs, one may also see the messages about how happy the customers were about the products, the speed of delivery, the affordable prices – they can even share tips to other users on how they found the company this gives the company that much needed boost in recommendations. Those who are actually having the baby shower party can tweet about how happy their guests were with the souvenirs that they are currently handing out.

Twitter Basics

Once the company is signed up on Twitter, go to Twitter tools and set up the Twitter profile with the WordPress powered blog. One can do three things to have a successful tweet:


• When tweeting, include the keywords that will make it easier for the followers to search for the company in the future
• A short URL can be customized by making them become the keywords
• Link the company blog into Twitter, this will make it easier for the tweets to be seen by others who might write about the company website and even make links to it
• Schedule the tweets at the best time of the day for ReTweeting
• Make sure that the 301 can redirect to the company site by using a URL shortener


This will make it possible for every post on Twitter to become a status message. This will also allow tweeters to track the company in real time and make comments. Once the company gains the followers, there will be more traffic for the business. These followers will be able to see the company’s status updates.


Some companies are more successful than others depending on how they write these updates and it is best to learn from how the others write, their styles and how original they are by actually following the popular tweeters. Remember, any one member is given the opportunity and the ability to post their status every time they post something on their blogs or web site. These can be done manually by updating status updates every time there is a post made.


Once other users or followers see that the company is active and actually reply on their status messages, then they will eagerly follow the company or reply to whatever messages are sent out in the future. It helps if the messages are not only informative but are actually nice to read, so try to be unique and original.

In Conclusion (For You To Begin ;) )

There are very popular bloggers, blogs and web site owners and developers that have their own Twitter accounts and they are connected to the millions of followers. This will increase the traffic into their businesses and give the company the chance to get hands on and personal connection with their customers, clients and readers. This is a great way to also get more friends for the company and raise the popularity of the business.


As Twitter is a free service, the link building that can be done through this application is very logical as this can improve the overall popularity of the business and can connect to a worldwide customer base.


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