Finding success with social bookmarking online is a great way to build up your reputation and your business. However, most people fail to succeed with it because they do it totally wrong.
Social bookmarking online is not about spamming hundreds of links, and hoping someone finds it. The problem is that people get stuck in a rut, and focus only on SEO. Although social bookmarking can help with your SEO, it is more about the direct traffic that it can send your site.
Rather than posting hundreds of links to your own site using a mass submitter, and never going to the bookmarking sites themselves, you should spend some time logging in to your account, posting relevant comments on other bookmarks, boosting, digging, or re-bookmarking other people’s posts, and making friends requests.
The more friends that you have on the social communities, the better off you will be. For one these people will be more likely to bookmark your sites if you are bookmarking theirs.
Also, with Google testing the new Social Search, the more social contacts you have, the better off you will be. Basically, social search looks at the users social profiles, and gives related suggestions based on links posted by their friends lists.
If you cannot see how having as many of your potential customers on your friends list is beneficial to you with that, then you may as well hang up your hat. Social communities are working their way into every aspect of the web including search rankings.
Social bookmarking online also does not work if all that you do is post your own content. Instead, post other content that you find interesting. A forum post, blog post, funny video on Youtube (Diggers love these), and even content unrelated to your niche. This will help engage people, and they will pay more attention to your posts when it is your own content.
I recommend a 1/10 ratio should be your own content. Also, this includes your content on other sites, blog guest posts, and any where else that you post information online.
All that being said, the best way to find success with social bookmarking online is to have other people bookmark your sites for you. Rather than being seen as a spammer, people will see your content on other people’s posts. The easiest way to do this is to outsource your social bookmarking. This helps because the bookmarking experts have established accounts, and you can leverage the power that their services bring to you and your website.
Whatever you do, you need to be getting social in order to succeed online. More and more, people are turning to social communities like Digg and Stumbleupon to find information, rather than the search engines. By using established social profiles, you will build your reputation, grap people’s attention, and move your website into the next evolution of popular website traffic.
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