Designed with the sole purpose of entertainment and online social gathering, social networking sites are now seriously considered as social media. With the time passing social websites are being designed so as to provide a platform to connect and share with the world at one click. This is the reason why social media is now being utilized by businessmen and other professionals as a tool to reach out to millions of people at once and sell their service and products. To achieve this, a marketing strategy called Social Media Optimization has evolved.
Social Media Optimization (SMO): it is a part of search engine optimization and thus its motive is to attract more and more traffic to your website but with a totally different approach.
Social media websites like Facebook, twitter, digg, blog, instagram, etc. are famous websites and offer different platforms to people. Millions of people across the world spend their leisure time, in fact most of the time, at these websites. That means if a little of this traffic could be divert to a business site it will make a big difference to the business. That is why to carve a niche at these sites and convert it into a business, a businessman should hire SMO.
SMO includes various strategies to achieve a lot from social media like blogging, videos, pictures, relevant linking, discussion forum, informative articles, good content, etc. SMO can be outsourced by professionals at a reasonable cost and according to latest trends.