While designing a website total focus is on to make it beautiful an attractive with too much to boast about the company. But all these creativity alone can’t do wonders to the business. For a business it is necessary that its website should be visible at search engine result listings and if it does, it should be liked by the visitors to use it.
For the success of the website search engine optimization is important at first place but once it is clicked it should be accepted by user and for that it should be a user friendly website. User friendly websites have some key points to be incorporated that make a user to be at your website for a longer time.
It is the tendency of a user that if something does not appeal him at the first sight, he shifts to next one. Following are the key points for a user friendly website:
Accessibility– a website that is accessible by everyone, viz, blind, elderly, disabled and appealing to all age group is open to a large number of visitors. A website, that is compatible for mobiles, also draws more viewers as mobile is widely use or internet.
Easy Navigation: website that offers easy navigation to users like search, less menu items, better internal links, customer reviews makes user to view more of it.
Fast Loading: users don’t wait much for a website to load no matter how good is. So a website that is takes seconds to load is viewed more.
Good formatting: the content is never read by users thoroughly. Only a glance is used to scan if the website is useful or not. So it should be formatted with effective keywords and highlights.
Forms: forms are the mode of interaction with customers. Forms that are easy to fill up with minimum fields have more chances to be filled by customer.
All the factors above are the some of the key characteristics of a user friendly website. A user friendly website is thus preferred by more users to view and remember for further use. these views in turn increases sales of a business.